Flooring Xtra shares a similar story to Wool of New Zealand, one of families and local ownership, so when we were approached to partner with the new carpet manufacturing brand, it felt like the perfect fit. We are excited to be the exclusive launch partner of Wools of New Zealand, bringing our customers beautifully crafted natural homegrown wool carpet, through our 61 stores across New Zealand.
Wools of New Zealand will be the first carpet brand to have grown their own wool fibre and taken a finished product to market. By taking control of the entire supply chain Wools of New Zealand have succeeded in making quality wool carpets available to all Kiwi’s at prices they can realistically afford to pay.

100% New Zealand owned
Wools of New Zealand is 100% owned by the Kiwi farming families who grow the wool, made up of 720 Kiwi wool growing families connected to local communities up and down the country.
Learn more
Caring for wool, the land and inhabitants
Wools of New Zealand's commitment to sustainability sees all wool produced with a low environmental impact thanks to each farm’s incredible scope and efficiency as well as dedication to animal welfare and caring for the land. The farms are part of a programme independently audited by AsureQuality New Zealand to verify excellence in animal husbandry. Wools of New Zealand also has farms accredited to the Responsible Wool Standard, which gives further assurance that their standard farming practices are truly excellent.
Learn moreBeautifully homegrown
Each year Wools of New Zealand grow 14.5 million
Each year Wools of New Zealand grow 14.5 million
Wool for wellness
Wool carpet has been shown to rapidly neutralise
Soft on the planet
Wool is an animal fibre that occurs naturally as
Discover the range
Explore Wools of New Zealand's authentic carpet ranges. Crafted using the world's premier manufacturers with New Zealand's purest guaranteed home grown wool fibre.